Group Appeals

The goal of the project is to gain insights into how climate protection and relief measures are translated by political actors, the media and interest groups to specific social groups. The focus is on the burdens on private households, the distributional effects of climate policy measures and the question of how necessary transformation measures can gain approval. The project thus provides insights into which factors at the communicative level promote or hinder the social acceptance of socio-ecological reforms. 

Furthermore, it makes an important contribution to the academic debate, as redistributive aspects in the context of climate protection policy and their communication to various social groups have also received little attention here to date. 

The theoretical background draws on findings from the fields of comparative political economy, political communication, and research on political parties and welfare states. In addition, the growing field of research on group appeals, the targeted addressing of different social groups, is used and enriched with further empirical data and findings. 

Our grant programme makes science applicable to politics. The ZSP Policy Grant supports scientists who are dedicated to researching innovative approaches for a fair and sustainable welfare state through their practice-oriented projects. 

Together with our grantees, we translate their findings into concrete recommendations for action and communicate these to relevant actors in politics and society. In this way, we aim to enrich public discourse and contribute to political decision-making.